We pay our respects to the Elders past, present, and emerging. Klaviyo Pro Tip: By naming each flow message in an automation after the automation it belongs to (Subscription Reminder 1, Loyalty Point Redemption 1), it is much easier to quickly see which messages are driving sales without needing to run advanced reports. Let high-value customers know you care by offering a gift with purchase with their next order. In Klaviyo, email flows are automated messages sent out depending on specific filters and triggers. Building out a set of well designed Klaviyo flows is one of the highest ROI marketing strategies an Ecommerce store can implement. Freelancer spends. This next automation will help you identify your brand ambassadors. The cross-sell or up-sell automation will help inspire struggling shoppers to find exactly what theyre looking for. Most of the time this happens through an on-site lead generation campaign using pop ups. There is no automation, and typically everyone gets the campaign at the same time or within a few hours of each other depending on your sending strategy. The main goals of the post purchase flow emails are to thank the customer, let them know what to expect, and reinforce their buying decision. The most important thing to keep in mind while building your welcome emails is to try and address all of the different reasons a new user may not buy. Simply adjust these as needed if you like. Both Klaviyo flows and campaigns contribute to revenue flow, and typically you can expect a 2:1 or 3:1 ratio in favor of campaigns. If youre not sure this package is right for you, then check out another one below or contact us for a custom deal. What the Freelancer needs to start the work. Sales and promos are usually only relevant around a specific date, and will expire so we want to use campaigns for most promotions. Tag users on their date of first purchase to send an anniversary email. Pro tip: Implement time delays so that after someone buys an item, you can send a message to them to buy a complementary item, or the next progression of that item in an up-sell. A catch all flow recommending bestsellers to anyone who did not yet purchase them. By this point, youve already told your customer how much you appreciate their business, but how do you keep them coming back? What collections are they most interested in. I used Mail Chimp, but switched to Klaviyo which is almost equally as much a CRM software. The abandoned cart email reminds your customers of the items theyve left sitting in their shopping cart. These are sometimes called cross-sell flows. Do you feel like texting your customers is too pushy? 2 weeks report cause communication and reporting results is a must for me
Running a VIP-only quarterly customer survey using a tool like Typeform can be an excellent way to gain invaluable insights about your buyers and how they view you as a brand. With my Klaviyo email flow services, you'll get: A custom email flow strategy tailored to your ecommerce store and audience. Connect Okendo to 50+ commerce technologies to unlock new use cases and deliver more seamless experiences. With Klaviyo, you can create cohesive email and SMS campaigns and automations, all from the same admin tool, driving more sales and creating a direct connection to your customers by sending timely, personalized text messages. This is the strategy which requires the most customization out of all the Klaviyo flow ideas in this guide, because each brand's product range differs so much. Generally flows are emails triggered by some action or event taken by a user on your website such as buying a product, adding something to their cart, signing up, or browsing certain items. For example if you have a hero product which contributes a large percentage of your overall revenue it usually makes sense to create a dedicated flow for anyone who abandons their cart without buying this item. 2022 Siri The Agency | All Rights Reserved | Terms | Privacy. Email campaign creation: I'll design and create custom email campaigns . Well explain the very basics in this guide, but you can learn a lot more about advanced flows and automations in our Klaviyo training program for Ecommerce stores. See our detailed Klaviyo review to learn more about what's included with the platform. The email footer is another place where people can subscribe to trigger this flow. For example, if a customer bought from Collection A then recommend products from Collection C or D if these product types go together. There is usually no need to create an automated flow here. Well be answering some of the most common questions and sticking points our Klaviyo consultants work on with clients. Ryan Turner is the lead strategist here at Ecommerce Intelligence with over 6 years experience growing Ecommerce brands using proven Klaviyo email marketing strategies. This is when you can add your input to the Offer making it completely bespoke to your business. Email flows can be setup to send when any of these actions are taken. Generally though, you want to aim for each customer to get a few different product recommendations which make sense to them during the 2-4 weeks following their order. reporting. We talk more about collecting ZPD in this advanced email tips post for Ecommerce brands. If you have a good brand or founder story then be sure to tell it here. Jobs People Learning Dismiss Dismiss. Hi! For this reason we want to limit this flow so that it only triggers for any individual user once in every 7 days at the most. If you're a skincare brand for example and you divide your products up internally by the skin type/condition they're most suited for, you might design a quiz with questions that lead people to let you know whether they have dry, oily, acne prone, or normal skin as the primary outcome of the questions. This can be a high volume flow and could result in a wide distribution of coupon codes around the web which will eat in to margins. Other flows which are highly specific to your brand such as product-based cross sell and upsell flows also need a lot of configuration, even if you start with one of the flow templates. These 3 email tactics can help capture customers and increase your conversion rates. We do not usually add a second email to this flow. You can do this with a browse abandonment automation. The most important thing to do in this flow is give people recognition. Just a few months ago Klaviyo released its SMS tool and so far we have seen proven results with our eCommerce clients, and its only heating up. It is ideal for any business that is looking to expand their business to beyond their local area. Klaviyo Campaigns vs. You need to create an opportunity to continue the conversation. Once you have a solid understanding of your audience and what makes them tickor clickyou can really start to get creative and create messaging that resonates. After getting started with the pre-configured templates you'll get a good idea of how to set up a Klaviyo flow and how everything works. Delivered (sent) emails does not include "Bounced" emails (shown as a separate category in the "Advanced Reports" tab). You can then make these customers feel special by contacting them first when the item becomes available. Encourage customers to add a certain amount of items to their cart for a surpriseand then include a GWP or auto-discount. Email marketing automations, also known as flows, are an automation feature that enable ecommerce brands to tailor communications with their subscriber base. For instance, brands that sell higher ticket items may benefit from a longer delay. The email is automatically customized with the items in each customers cart. Some of the more complex and advanced flows will not be found in the Klaviyo flow library. It is usually a good idea to use educational emails promoting helpful content as part of your wider email strategy a few times per month. Its one thing for a brand to highlight how their products or services are exceptional, its another to have others echoing a similar style sentiment. Order confirmation flows are sent to customers as post-purchase communications thanking them for the purchase. Additionally, the abandoned cart automation populates with dynamic content, like an image of the specific product they added, so each shoppers card is unique to them and their items. Ecommerce Intelligence email marketing agency. The explicit goal of marketing automation, Chris Gordon, head of client success at Noticed says, "is to make the marketing experience more personalized." Email segmentation is one of the biggest ways in which we amplify our Klaviyo returns. Generally, product launch campaigns consist of one to three emails that build up excitement, then give access to the new item. Customer Appreciation Flow: for building a better relationship and thanking customers. You may be tempted to immediatelycross-sell new products via your Thank You flowand this works great for some brands. Hi everyone, I'd like to ask the community if they've built an email and sms month-over-month spreadsheet in granular detail. This approach singles out customers whove shown a high level of intent, and engages them with an email series featuring components like lifestyle photos, customer reviews, financing information, UGC, and product detail text tailored to the product or category they abandoned. Because sellers can't rate them, Kwork buyers leave honest reviews without having to fear backlash or seeking personal gain. By using a time delay, you can let time pass after a customer places an order and then trigger the product review series to request product reviews from your customers. Have they opened or clicked specific emails previously, bought specific products, are they a frequent purchaser, or none of the above? You'll see that the basic recommended flow triggers and filters for each sequence is already configured for you. We use Klaviyos powerful technology to segment and personalise your buyers experience to get them to come back, review, refer, share, and become long-term brand advocates. Chase Dimond, for example, a well-known email marketer, uses marketing automation and flows to generate more than $100M in revenue for his clients. However, our team of Klaviyo experts still use pre-built flows from the library every day here at our agency, even though we've been doing this for over 5 years. I specialize in Klaviyo email marketing app. The strategy we're talking about here is using quizzes and surveys - often in the pre-purchase phase as an email list growth tool - then building out various different flows which are highly relevant to what each individual told us about themselves and their wants/needs during the quiz or survey. You could also imagine it as the email marketing version of re-targeting ads which show users the products they've been browsing online recently. You can do the same thing for your clients, or your brand, and this article will teach you how to set them up effectively. Win-back flows: to win back lapsed customers. These events are called triggers. Here are some of the most popular flows in Klaviyo: The main benefits of Klaviyo email flows over campaigns.